Every Monday, I recap 9 social media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
1- Real Winners Don’t Pay for Fans
Listening and learning from your customers and the broader community is just as important as taking cues from investors, says Aron Cramer, CEO of Business for Social Responsibility in this Big Think video. Valuing consumers that way starts with building the right workforce culture. “Only focusing on what Wall Street says and what Wall Street thinks is important for the next quarter won’t get it done,” he says.
The smart folks over at Engauge put together anexcellent whitepaper on the new social media sweetheart, Pinterest. The report is one of the better ones I have seen to date. The 31 page document includes: