Here’s what you missed if you didn’t return to this blog every day this week;
Monday 2 April – Last Week in Social Media: necessary changes to affect social culture, why join LinkedIn, 6 reasons to embrace Pinterest, every 60 seconds in social media, businesses to fully embrace social media in 2012, tactics vs strategy, risks of not having community management, marketer’s guide to Pinterest, how do you actually use Twitter?
Tuesday 3 April – What is a brand-safe advertising environment?
Tuesday 3 April – Last Month in Email Marketing; 2012 email mktg census, how email and social work together, 14 secrets, avoid these words, email research, top tactics to grow your list, deep thoughts, manage frequency to make money from email, simple thing to increase email subs…
Wednesday 4 April – Social Local Mobile (So-Lo-Mo) advertising & marketing strategies : SoLoMo to electrify local search, global companies need to think local, only 1.3% of local fans engage on FB, local restaurants shift $ to digital, how unique is unique, web traffic increases local TV reach, online rev better for local media with digital only reps, digital only reps outperform combined sales force, understand location
Wednesday 4 April – Last month in Ad Spend news: ZenithOptimedia adspend forecast update, marketers to slow traditional media spending, French advertisers boost spending, newspaper revenues sink, Zenith sees ad growth, social media to power display ad spend growth, mobile & video grab larger share of digital, should you switch, CMOs forecast drop in traditional ad spend.
Thursday 5 April – Last Week in Mobile Marketing: Mobile websites preferred by shoppers over apps, 33% of mobile users find location-based ads useful, brands need better mobile sites, mobile & video grab bigger share of ad spend, exponential tablet adoption, google mobile ads grew 80%, funny QR code fails, tablet ads inspire more interaction, 29% of web users want an iPad
Friday 6 April – Last Month in Display Advertising: more interactive display formats, high proportion of display ads not in-view, mobile filmstrip is IAB mobile rising star, 3 tips to awesome display ads, branding campaigns grab bigger share of budgets, ad coding bypassing Safari, better ad revenue forecasting, current forecasting models, less banners but more targeted
Friday 6 April – 1st Montreal virtual trip