Every Thrusday I recap 9 mobile & tablet marketing news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
As mobile shopping catches on among smartphone users, most people prefer to access major retailers via their mobile websites rather than by downloading an application, according to a survey of 5,000 shoppers conducted by Nielsen from Oct. 31 to Feb. 5.
It found that 44% of US mobile subscribers own a smartphone and that there are 117.6m mobile internet users.
M-commerce is also gaining a foothold, with 22% of mobile shoppers saying they had used their mobile to purchase a product in the 30 days prior to the survey and 9% had used the device to pay for goods at the point of sale.
This year, about 2,000 bands will arrive in Austin to play SXSW, hoping to grab the attention of label execs, A&R reps, and most importantly, new fans.
Typically, bands play around four shows during the music portion of the festival, which is plenty of opportunity to get exposure. But what if someone hears a band and wants to check out their site via mobile phone? Will most artist websites be ready to serve up a quality mobile experience for fans on the ground at SXSW?
5- Exponential Tablet Adoption in 2011 Ushers in Era of Convergent Consumption
Tablets were a pivotal force in the mobile space in 2011 as they provided consumers a unique mobile user experience, combining portability with powerful computing functionality while offering a screen size more reader-friendly than a smartphone. While tablets were introduced to the mass market just a few years ago, these devices are rapidly gaining in the consumer marketplace.
A boost in ad coverage on mobile queries is expected to help drive an 80% increase in Google’s mobile ad revenues this year, Piper Jaffray analyst Gene Munster said. Local commerce is also seen as key as Google pairs Offers with its Wallet mobile-payments service, which is due to be introduced on more Sprint phones this year.
Ads on tablets are inducing more interaction than ads on smaller mobile devices, according to a Rhythm NewMedia study. Full-page ads engaged 21% of tablet viewers, more than smartphones at 9.4%. A Nielsen report reinforces the findings, noting that 24% of tablet owners and 11% of smartphone users clicked on an ad for more info.