Monday 26 March – Last Week in Social Media: 3 lessons from Dell, how email & social work together, half of mobile social network users do so daily, blogging frequency & customer acquisition, the power of the social customer, measuring influence on pinterest, Google+ users not sticking around, can facebook monetize user data without freaking people out?, state of the Twitterverse
Tuesday 27 March – Why are validated / verified ad impressions important?
Tuesday 27 March – Last 2 Weeks in Traditional Media: Newspaper revenues sink, cinema-based ads more engaging, newspapers look to targeting to boost revenues, brands need better mobile websites, online availability of tv shows boosts viewing, Billy Corgan & Brian Solis on The End of Music business as usual, switch your advertising to digital, CMOs forecast drop in traditional ad spend, 50% of consumers see TV as primary media
Wednesday 28 March – Last month in Ad Spend news: SMBs to spend 26% online, Global ad spend in 2012, OOH ad rev up, global ad spend forecast up, branding grabs bigger slice of online budget, 48% of retails to increase mobile spend in 2012, tv ad spend to rise, online ad spend consolidates, OOH predicted to top $10B by 2020
Wednesday 28 March – Last Month in Real-Time Bidding news: unlocking the potential of RTB, doubleverify offers data, AcuityAds at Dx3, Trading Desks emerge as big factor in 2012 buys, RTB helps inspire new IAB data driven ads, how real-time is your platform?, the Gamned model, time matters, Fox News full spead ahead with audience buying,
Thursday 29 March – Last month in SEM and SEO tactics; 10 steps to better search ranking, SoLoMo trend & local search, page titles matter, ad spending consolidates, google page layout algorithm change, harness the power of the long tail, google’s biggest advertisers, run a click path report, how much to pay for SEO?
Friday 30 March – Last month in Ad Targeting, Data & Privacy; do not sell domain registries, stealing books isn’t piracy, can Facebook monetize user data?, why settle for CPMs, intro to Data Advertising, news sites to increase rev through targeting, DAA agrees on do-not-track, data management platforms, illusion of privacy
Friday 30 March – Hard Rock Cafe Munich