At least that will be the case in France, where lawmakers have passed a law that allows the French government to steal the rights to books published before 2001. The Register details:
Facebook officials are struggling to monetize the company’s biggest asset: its vast trove of user-submitted personal data. Analysts say that while Facebook’s user-data stockpile could be immensely valuable to marketers, figuring out how to leverage that data without upsetting users is a tough problem. “Facebook already has more data than they are leveraging. There are so many infinite ways to slice and dice the data Facebook currently has that it’s rather daunting,” analyst Rebecca Lieb says.
New Generation of Audience Targeting
For the last decade, networks have been offering different behavioral targeting solutions to advertisers to increase click through rates and overall campaign results. What we have been forgetting, however, is to bring the science into this data mayhem. It is a known fact that we have been accumulating an enormous amount of data for years but all of this data is raw. At Mediative, we feel that in order to make sense into all of this, we need to make a better job at qualifying human beings instead of computers (IP addresses).
6- Digital News Sites to Increase Ad Revenue Through Targeting
The Digital Advertising Alliance has agreed to cooperate with the Federal Trade Commission and the U.S. Commerce Department on a browser-based do-not-track initiative. The DAA, which includes the Interactive Advertising Bureau and the Direct Marketing Association, says it is working with browser companies for a projected rollout to consumers nine months from now. FTC Chairman Jon Leibowitz praised efforts by industry to create a framework to protect consumer privacy.
You probably have very little privacy at all, giving it up a long time ago.
If you’ve got a charge card, the card company already knows what you do, where you go, how you spend your money, what your debt is like. If you use a cell phone or a computer, someone upstream already has access to where you go, what you buy, what you type, and on and on.
No, you don’t really have a privacy.