Making it easier for customers to find your site via Google searches could mean optimizing the content on your site to include more customer-generated content, fewer duplications and a focus on marketing a few hot-selling products rather than trying to frontload the entire catalog, writes marketing consultant Stacey Politi.
2- SoLoMo Trend to Electrify Local Search
Google recently reminded webmasters that page Titles matter and are an important part of the search results displayed. Why did Google write another post about “better page titles in search results” when the majority of webmasters already know that relevant descriptive Title tags are an important component of a properly constructed Web page?
A short time ago Google officially launched a change to their algorithm targeting websites that are cluttered with paid advertisements above the fold. According toInside Search the Google update “looks at the layout of a webpage and the amount of content you see on the page once you click on a result”
Sites that have little quality content above the fold will be most affected by the change.
A bad user experience results from visiting a website and being presented with poor quality content, excessive advertisements making site navigation confusing and difficult, or requiring the user to scroll down the page in order to read the website content. This is something Google is trying to punish by introducing this algorithmic update. Moving forward these types of sites might not rank as highly.
In affiliate marketing, the long tail refers to a large group of sites that represent small volumes of revenue individually but large ones collectively, writes Affiliate Window’s chief strategist Owen Hewitson. In the first of a two-part post, Hewitson describes the potential impact of harnessing the long tail.
8- 4 situations where you should run a click path report
All search performance results are calculated on a “last click wins” basis. This means that the last click a user makes always gets the credit for the sales revenue or conversions, regardless of how many other searches are made before this click.
With the click path report, you can see the entire user journey that leads to the conversion on a website.
9- How Much Should You Pay Your SEO?
Do you have a business that drives leads or sales online?
If so, it’s probably safe to say that you’re familiar with search engine optimization. You may have even thought about bringing on a consultant or expert to help you with your website.
Professional SEO’s are a specialized group, so it’s no surprise that they can be expensive. But how expensive?