Every Tuesday, I recap 9 traditional media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
2- Cinema-Based Ads to Increase Audience Engagement
This year, about 2,000 bands will arrive in Austin to play SXSW, hoping to grab the attention of label execs, A&R reps, and most importantly, new fans.
Typically, bands play around four shows during the music portion of the festival, which is plenty of opportunity to get exposure. But what if someone hears a band and wants to check out their site via mobile phone? Will most artist websites be ready to serve up a quality mobile experience for fans on the ground at SXSW?
6- SXSW News: Billy Corgan Joins Brian Solis to Discuss The End of the Music Business as Usual
“People are taking their smartphones when they go to sit on the toilet!”
This comment was with a lot of laughter, over a couple of glasses of wine. I was having a drink with a visiting friend who sells advertising for one of Canada’s big daily newspapers. She wanted to make a point about the incredible growth in mobile and online use — and she did it in a rather earthy way — while also lamenting the downward trend in newspaper-reading.
“If you know there’s a place to grab 25 million people who want to buy your product or service, and are searching for you, wouldn’t you want to be there?” asks Bryan Segal of Comscore. Segal points out that more and more people are checking out purchases on-line before they buy.
So although 45% of people choose to interact with brands on social media, we’re yet again reminded that’s it’s important to view this in context of the wider marketing mix.
Expectations of just what can be achieved through social engagement may also require some reassessment, particularly in terms of how easy campaigns are to understand or get involved with.