Every Tuesday, I recap 9 traditional media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
Single-copy sales of magazines dropped 9.96% in the second half of 2011, per Media Buyer, the worst performance in four poor reporting periods. AARP’s member-circulated magazine topped the list of best-sellers, while Better Homes and Gardens led paid-subscription pubs with Game Informer among the rare titles showing robust gains.
If you visit a newsagent and scan past the magazines on offer you’ll see an array of headlines trying to stand out in a cluttered space. Whatever your interest -from philately to photography- publishers try to entice you to choose their publication and read their stories.
5- Newspapers Face New Threat to Paid Advertising
Newspapers’ mobile websites are often lacking in basic functionality, as indicated by a survey of more than 100 sites by Damon Kiesow, senior product manager for The Boston Globe. Although most redirect mobile devices to a mobile-optimized site, many are missing content and have features that don’t work. And only a handful prompt visitors to bookmark the site for easy returns or try sell an app.