Every Monday, I recap 9 social media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
1- French Sites See Strong Rise in Engagement
In France, Google Sites continued to rank as the top online property, attracting 44.7 million unique visitors who spent a combined total of 138 million hours on the site in January 2012. Microsoft Sites ranked second with 39.5 million users and attracted visitors for a total of 115 million hours. Facebook continued to lead by engagement with 184 million hours spent on the site in total. The social network’s engagement is still increasing, with a 11 percent rise in time spent between December 2011 and January 2012. French sites Grouppe PPR, Vivendi and Groupe TF1 saw the strongest growth for engagement (26 percent) between December 2011 and January 2012, while Iliad-Free.fr Sites saw the highest increase in unique visitors (12 percent) amongst the top 20 sites in France.
As marketers, we hear and talk a lot about social media. Social media is on the rise in Singapore, with nearly half of the country’s leading marketers believing that social media advertising spend will increase this year. But what really excites social media advertisers? Word-of-mouth marketing? Strengthening the brand? What are the challenges? Identifying the right audience in the noise? Or the dreaded question every CEO will ask: What is the return-on-investment? Ultimately, these questions make us always wonder: is social media marketing really the way of the future?
4- Supercharge your social media strategy by getting back to basics
5- Local Business – Only 1.3% of Fans Actively Engage on Facebook
Pinterest’s rise could be slowed by photographers and other content owners who say the site’s users are illegally repurposing copyrighted materials to create their collages. The network is struggling to scale up its process for handling copyright complaints, and likely will need a licensing system in order to avoid further headaches. “The good news is that cash is already rolling in. … Spreading some of that money around will make Pinterest popular with copyright owners in no time,” Jeff Roberts writes.
The purpose of any piece of data you use in your business is to help you make better decisions. These decisions can be very simple, such as replying to someone’s tweet about your brand or to a comment a customer posts on your Facebook page. Or they can be very complex, such as launching a new product. Whatever the case, data is supposed to help you make those decisions faster while getting better results,
If you really want to get results from social media, it begins with creating a process. The process is based on setting a goal, and then aligning the resources and activities that you think will help you accomplish that goal. It’s very important to have a specific business goal in mind – not just increasing your number of Twitter followers or Facebook fans – and determine how to achieve that goal by integrating social media.
Twitter’s tipping point into the spectrum of social media consciousness was in 2007, when it started generating significant attention at the South by Southwest (SXSW) festival.
Since then the 140 character micro blogging platform has continued to attract both users and investors.