via MediaPost | MediaDailyNews le 15/02/12
Video plays on tablets, mobile devices and connected TVs nearly doubled in the fourth quarter of 2011 over the third quarter. At the same time, video plays on Google TV grew 91% in fourth-quarter 2011 over previous periods. That’s good news for new video and TV-related businesses.
via MediaPost | Online Media Daily le 13/02/12
Many major advertisers feel they have more options for video advertising on cable than they do on the Internet. It’s time that the accountability and transparency of traditional broadcast buys find their equivalent in the online world.
via nextMEDIA Source : Headlines le 09/02/12
ComScore recently released its 2012 US Digital Futre in Focus Report. The white paper is meant to examine “how the prevailing trends in social media, search, online video, digital advertising… http://www.nextmedia-source.com/frame.php?id=1766749
via Mashable » Mobile de Samantha Murphy le 03/02/12
via MediaPost | Video Insider le 02/02/12
Always on the lookout for emerging business models in the advertising-supported T/V (Television/Video) space, I became aware of efforts underway by a company called Videology (previously known as TidalTV) to develop just such a model for connected TV.
via nextMEDIA Source : Headlines le 22/01/12
YouTube, Google Inc’s video website, is streaming 4 billion online videos every day, a 25 percent increase in the past eight months, according to the company…http://www.nextmedia-source.com/frame.php?id=3871637
via Marketing Charts, Stats, Facts & Trends le 23/01/12
78% of viewers completed 100% of interactive in-stream video ads, compared to 69% who completed 100% in-stream ads without interactive elements, according to results from a PointRoll study that compared campaign results from April to December 2011. By contrast, just 39% of viewers completed 100% of in-banner video ads. Interaction rates, where users specifically took […]
via MediaPost | Metrics Insider le 10/01/12
Seeking better market position, online video ad platform TidalTV is rebranding as Videology and seeking a more technology-heavy image.
via MediaPost | Online Media Daily le 09/01/12
Advertisers are already benefiting from RTB in video. For publishers, the challenge is how and when to respond to the call for RTB without sacrificing control over their inventory or yield.