Every Thrusday I recap 9 mobile & tablet marketing news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
1- Bridge the Gap Between Surfing and Spending
A surge of creativity in mobile advertising is likely to be one result of moves by Apple and Google to change pricing strategies. Lowered bars to entry, new tech tools and the ability of advertisers to assign creative responsibilities to separate parties allow for “a lot more flexibility to create the [mobile ad] units and integrate them into a campaign,” notes Michael Collins, CEO of Joule, New York.
This year is likely to be the year in which businesses that grasp the need and potential for mobile marketing emerge from those that don’t, says Jason Spero, Google’s head of sales and strategy. Key to mobile development, Spero says, are a sharper focus on what businesses present to consumers, more creative thinking and a finer appreciation in local marketing for how users are navigating their world.
Retailers also suggested that they are looking to invest in transactional mobile websites that are rich in multimedia and strengthened by detailed product information.
The survey found that comprehensive product information was identified as the most important aspect of a retailer’s website in terms of product pages (56%), ahead of images (13%), consumer reviews (12%), links to similar products (9%) and rich content (8%).
When you operate a small business, the last thing you want to do is waste precious time. Luckily, mobile apps for Apple and Android devices can help simplify many of your day-to-day business operations.
The only problem is, who has time to search for and test these apps in the first place? Rest assured, we have you covered. These five mobile apps will save you time and keep you more organized than ever before — whether you’re searching for a password management system or a way to log in to your home computer remotely.
To add to this, despite record amounts being spent online over Christmas 2011, 26% of online shoppers surveyed indicated they plan to spend even more online in December 2012, (representing the highest measurement of intent to shop online since our survey was launched in 2006), with men demonstrating the highest propensity for this shift.