Want to create an app for Facebook’s Open Graph? The mobile space presents a huge opportunity to create cross-platform social games, said Carl Sjogreen, director of product management at Facebook, who spoke to a packed conference center filled with IT insiders about Facebook’s projections for the mobile social gaming and app space for this year.
Electronic Arts, which is best known for its console games, is starting to become a player in the social-gaming arena dominated by rival Zynga. EA’s “The Sims Social,” which launched in August on Facebook, now has 38.3 million monthly active users and is second to Zynga’s “CityVille,” which has 54.5 million users. However, Zynga accounts for seven of Facebook’s 10 most popular games and has more than 200 million monthly users, compared with EA’s 67 million.
3- Cross-Platform Promotions to Rise as Consumers Watch Multiple Screens
5- Video games are a near universal activity for U.S. children
More kids are playing video games between the ages of 2 and 17, according to a new market research report.
The NPD Group reported today that the population of kids ages 2-17 grew just 1.54 percent since 2009. But the population of gamers in that age group has grown 12.68 percent.
This growth means that gaming is now a nearly ubiquitous activity for children in the United States. About 91 percent of kids, or 64 million children, play games, up 9 percentage points from 2009.
Marketers are expected to spend $7.2 billion to place advertising in or around games worldwide by 2016, up from $3.1 billion this year, according to a new report from research firm DFC Intelligence. In North America alone that figure is expected to grow from $1 billion in 2010 to $2 billion by 2014. The ads typically appear within the games as billboards, posters or product placements. They also come in the form of pre-game spots or as games developed by brands themselves.