Every Tuesday, I recap 9 traditional media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure, the Internet has put the pain on media platforms like newspapers, magazines and radio, but television is still going strong. Most research firms will tell you that viewership has either maintained or risen in the past few years (and yes, I realize that younger people don’t have the same affinity to the platform as the rest of the world), while advertising revenues (still a relevant metric) continue to maintain or rise (slightly). Is this always going to hold up? It’s hard to tell. So long as television has an audience (and yes, fragmentation, cable, DVRs, on-demand and more has changed the game dramatically), there will always be advertisers lining up to hock their wares. Is TV advertising as relevant and powerful as it was in the day and age when it was the 800-pound gorilla, because there were no other pertinent media apes swinging along the vines? No. There aren’t only three broadcasting networks that offer a very scarce commodity to a massive and captive audience anymore. And yes, the Internet is capturing a lot of the video content (and that stat continues to rise – each and every day).
5- Canadian Circulation of U.S. Magazines Report Now Available
Americans who have canceled their cable and satellite connections for an Internet portal alone grew 22.8% in 2011 to 5% of TV households, according to Nielsen. Those homes stream more than twice as much TV over the Internet as the TV homes.
Automakers maintain that the new wave of “connected” touch-screen and voice-recognition applications are safer for drivers than manually making cellphone calls and writing text messages. The next wrinkle in the technology: software that imports iPhone and Android applications. “People are already distracted by their phones in their car, but we can make it safer for them to do what they are already doing,” said Ricardo Reyes, a spokesman for Tesla Motors.