Every Thrusday I recap 9 mobile & tablet marketing news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
Men ages 18 to 29 are more likely than their female counterparts to recall having seen mobile ads and are much more likely to have enjoyed them, according to a study by InsightExpress. About a quarter of all smartphone owners said they were at least somewhat favorably disposed toward mobile ads.
Automakers maintain that the new wave of “connected” touch-screen and voice-recognition applications are safer for drivers than manually making cellphone calls and writing text messages. The next wrinkle in the technology: software that imports iPhone and Android applications. “People are already distracted by their phones in their car, but we can make it safer for them to do what they are already doing,” said Ricardo Reyes, a spokesman for Tesla Motors.
Smartphones and iPads are increasingly popular sources of movie information that their users rely on for advertising and ticket, time and location information, according to a study by ad network Greystripe. Ads were particularly popular, with two-thirds of users saying they learned of new movies through ads on their devices, while about half of smartphone users and 44% of iPad owners made viewing decisions on that basis.
Want to create an app for Facebook’s Open Graph? The mobile space presents a huge opportunity to create cross-platform social games, said Carl Sjogreen, director of product management at Facebook, who spoke to a packed conference center filled with IT insiders about Facebook’s projections for the mobile social gaming and app space for this year.
Improved speed is the objective for Google’s new Chrome Web browser for its latest Ice Cream Sandwich Android software. A test version of new browser is out. It can be synced with a user’s PC and employs preloaded top search results that allow access to the same tabs and bookmarks found on the desktop.