Every Thrusday I recap 9 mobile & tablet marketing news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
App appeal is obvious. The barrier to entry? So low! The upshot of producing the next Angry Birds or beer-chug simulator? So high! Heck, with just a small investment of time and cash, it’s not hard for would-be mobile moguls to turn a concept into a steady stream of cash. And thanks to today’s app stores, it’s never been easier to try your hand at becoming the next tech tycoon.
Here’s (almost) everything you need to know before you get started on your own app — and what I wish I knew before I got into the game.
When researching the product 78% of respondents used a PC, while 54% used a mobile.
Moving onto the transaction stage, 80% opted to make the purchase on a PC while 34% used a mobile.
The proportion of shoppers making a purchase a mobile device is high, and previous research has shown that tablets are leading the way in terms of conversion rate at 3.8% compared to 1.9% on desktop.
9- I can’t tell you about this
Seriously, I can’t.
I was at the mall and some guy in a kiosk was selling special iPhone screen protectors that are supposedly better-feeling, better-working, and don’t fall off. With a lifetime guarantee. For $20. My regular screen protectors keep falling off or getting bubbles, so I decided to try it.
It’s amazing! You should get one. I show it to everyone, every time I pull out my phone.