Every Monday, except the last 2, I recap 9 social media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
Social networks continue to change the way consumers discover, engage with and share their experiences, with brands. It has never been more critical to have a deep understanding of social networks, and to ensure that your brand’s participation in them is making a favorable contribution to conversations that are taking place online – with or without you.
Social media requires the same preparation and attention to execution as paid media and great creative messaging. Successfully including social media in a brand’s marketing campaigns requires these four criteria:
A quick word on Lynx’s campaign first though; the company is a master at creating buzz – and that’s exactly what’s happening here. Lyle & Scott’s head of e-commerce Will Dymott explains.
100 cans is nothing. As a commercial venture it doesn’t make sense, as a branding exercise, then yes.”
Dymott said that many ‘stores’ tend to be a halfway house that show some products, but then click through to a brand’s main website. Ted Baker or Liverpool FC are two examples of this, which he suspects is them “testing the water”.
However, as we all know, this is a huge area of growth. Earlier tod
Facebook isn’t just the largest social networking site on the web (with more than 800 million active users); it also collects a massive amount of information about those users. Through the newly revamped Facebook Insights, Page owners can access a staggering amount of information about their fans’ activities. This information gives business owners valuable insight into what they need to do to give fans a better experience and, in turn, achieve better marketing results.
But it can be challenging to sift through all that data. An easy way to avoid metrics overdose is to find and target just a few key metrics.
Are you curious what small businesses are doing to achieve success with social media marketing? Look no further.
This article highlights nine small businesses of various sizes and industries that have transformed their online presence with innovative social media marketing practices.
You’re guaranteed to find inspiration for your social media marketing efforts here.
These tactics will work for just about any business—from solopreneur to multi-employee manufacturer. So let’s dive in!