Every Monday, except the last 2, I recap 9 social media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
1- SMBs to Double Social Media Effort This Year and Next
I probably won’t blog or tweet about my task manager, Remember The Milk, even though I really like it. Most people don’t advertise products for fun.
But I’m happy to blog this idea that they shared: I completed 352 tasks in 2011. That makes me feel good. It’s my achievement.
I’ll mention the product when I do it, but that’s not what makes this happen.
4- Monthly Time Spent on Facebook Surges to Nearly 5 Hours in Brazil
Facebook.com witnessed impressive growth in Brazil during the past year both in visitation and engagement. Not only did the site take the lead in the social networking category in December 2011, but average time spent per visitor reached a new high.
In December 2011, an average visitor to Facebook.com spent 4.8 hours on the site, surging from just 37 minutes in December 2010.
To learn more about Facebook’s ascent in Brazil, please read the full report here.
Twitter is adding 11 accounts every second, and is expected to hit 500 million users next month, according to a report by third-party Twitter application Twopcharts. It’s not clear how many of those accounts are active, nor how many of them are operated by spammers.
Beauty-product companies are embracing social media, according to a Kline report, with firms increasingly using social tools to reach consumers missed by traditional marketing methods.
Facebook is on pace to command 5% of the online advertising market by the end of this year, according to an Efficient Frontier report. The social net reached the 2.7% mark in the fourth quarter of 2011 as brands such as Pepsi try to leverage Facebook’s fan base.