Every Monday, except the last 2, I recap 9 social media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
The results, which came from a survey of 200 US companies, explore the challenges and benefits of monitoring feedback from the numerous digital channels now available.
Though the importance of listening online has been hammered home from all corners for years, it seems that still, even though brands recognise its importance – many are still yet to truly use the data to its maximum potential.
Facebook, with its 800+ million users, presents a huge opportunity for business. But the first question people ask is, “Can it really generate money?”
If you’ve read any of the Facebook marketing case studies over the last year, you’ve seen examples of small business profits and boosts in ecommerce sales via Facebook sharing.
Experian Hitwise Market research analyst James Murray said that there were record levels of internet traffic at Christmas, with 2.18bn visits going to online retailers in December, a year-on-year increase of 4.8%.