Every Thrusday I recap 9 mobile & tablet marketing news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
Smaller screens with fewer ads per view present a rich opportunity and an imperative for advertisers to take full advantage of the medium and engage with consumers, says Jumptap Chief Marketing Officer Paran Johar. “Rich media [on mobile] allows the advertiser to drive that engagement,” Johar says. “It’s a combination of art and science but it’s resulting in iPhone click-through rates that are sometimes 10 to 30 times higher than those on computers.”
2- IAB CANADA Launches NEW! Online, Mobile + Tablet Ad Standards And Creative Specs For 2012, And Announces Unique Partnership With ADOPS Garage On Ad-Checking Tool
Ad spending in mobile is due to expand greatly in 2012 as the evidence from last year points to even greater uptake of smartphones and more consumer time spent in the mobile space. “The smartest [marketers] know that consumers expect brands to have a significant mobile presence — and they are punishing companies that don’t,” says Hipcricket Chief Marketing Officer Jeff Hasen. One area of growth will be check-ins and deals included in loyalty-focused mobile applications.
As new technologies emerge that seek to bridge the real world with the digital, the offline-to-online marketing learning curve only gets steeper.
For instance, what is the future of the QR code, and should we prepare to be wowed by augmented reality? Read on for my mobile marketing predictions of 2012.
So what are the mobile lessons for 2012, for retailers, marketers and even Government and regulators? Mobile has arrived. Be ready
Increased connectivity means that consumers can shop anytime, anyplace. Using a device that fits in their pocket, consumers can research goods, compare prices, receive discounts and deals, get recommendations from friends and purchase goods.
Debates over the viability of these codes aside, one thing is for sure: marketers are increasingly looking at 2D barcodes. That’s according to a Scanbuy study of 100 marketers of varying sizes from different industries, which found near-universal awareness of barcodes.