1- Cinema Ads to Boost Recall of Marketers’ Major TV Ads
Digital downloads accounted for more music sales than CDs and other physical media for the first time last year, according to Nielsen and Billboard’s 2011 Music Industry Report. Digital track sales increased 8.5%, while physical sales fell 5%.
The distribution of free-standing insert coupons declined 6.5% last year to 272 billion, per Kantar Media. Kantar sees the decline following two years of FSI increases as a good sign of economic rebound, as advertisers typically resort to coupons more during downturns.