Consumers of digital-newspaper content are better educated, more affluent and younger than print readers, according to a Pulse Research study. The average age for digital readers is 44, versus 51 for print. Digital readers also are 22% more likely to have a higher degree of educational attainment and more likely to be looking for a house, a car and furniture.
4- Newspapers Dying? 5 Million Readers Don’t Think So
6- Mobile Initiatives by Print Media Companies on the Rise
YouTube pre-roll increased brand recall 200% over those who simply watched the TV ad, according to a Google/Ipsos study. That was an encouraging result for marketers considering the more advertising-friendly YouTube. “If people really are consuming that much content online and, by the way, we are an online brand, it makes sense to have our message there as well,” says Hotels.com Vic Walia.
BIA/Kelsey is reporting that the publishers of print and online directories will see 1.5% worldwide decline in revenues to $22 billion by 2015, versus $23.4 billion this year. Charles Laughlin, SVP and program director for BIA/Kelsey, noted, however, that major directory publishers are quickly shifting more of their data online, which should help staunch the overall revenue loss.