Every Monday, except the last 2, I recap 9 social media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
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For those of you that aren’t aware, I live in a very rural area of Alabama. Most days I work from home, but at least a couple of times a week I will go ‘into town’ to run errands and I’ll usually stop off at a local library to get some work done, etc. Earlier this week I was on one of my trips into town and I went by Olive Garden to grab some lunch. I do this often (yes I love pasta, and yes I have simple tastes), and when I do, I will always use my smartphone to get on Twitter. What I’ll do is scan the tweets from my lists, and RT any interesting links I see being shared by my followers.
Entrepreneur and author Gary Vaynerchuk thinks so-called social media experts are “clowns” — what really matters is driving ROI. According to Vaynerchuk, who is the author of best-selling business books Crush It and The Thank You Economy, too many companies are hiring 22-year-olds to manage social media strategies simply because they’re from a generation that grew up with pervasive digital media.
Meanwhile, Tumblr grew even faster than Twitter and continues to accelerate.
Social platform emerges as the display ad leader. Next up: mobile battle vs. Google.
7- Social Business Metrics: Measuring Engagement Not Mentions
A great infographic from Flowtown looking at the make-up of Google+’s audience:
Each weekend, Mashable selects startups we think are building interesting, unique or niche products.
This week we chose three companies whose reps presented at the DreamIt Venturesdemo day in Philadelphia on Wednesday. All three have created fresh digital takes on collecting and sharing different types of content.
SnipSnap turns paper coupons into digital coupons with an app that “clips” them with a smartphone camera. Spling aims to be a platform for sharing and storing links, and ThaTrunk makes it easy to share files with people nearby.