1- 5 Best Practices for Online Video Ads
Nissan Versa video ad on Yahoo! shows the way
The one thing that advertisers should remember when developing online video campaigns is that users are probably not visiting the page they’re on to watch your ad. Instead, it’s clear that they’re there because they want to view the content on the page that they clicked on in the first place.
That’s a key challenge for all types of advertising. But it’s also what can make video ads so compelling to your audience. People like video because they love “the movies” — and movies are one of the best ways to tell a story.
Even as spots within streamed long-form content increase, viewers seem to be watching the ads. Advertisers placed as many as five ads per 22-minute show in the third quarter, up 73%, according to a FreeWheel report. Despite the increase common to the fall TV season, viewers sat through 82% of the ads, up from 81% in the second quarter.
As consumers increasingly get video content from a variety of sources, media buying shop Zenith is looking to unify the way it buys advertising across video platforms, including national and local broadcast. The reorganization is being led by John Nitti, who worked on the integration of Zenith’s local broadcast, print and out-of-home operations.
Are you frustrated with your YouTube and video marketing efforts?
Most business owners test the “YouTube waters” by uploading a few videos, then walk away.
They return in a few weeks to notice each video has only a handful of views.
Is that your experience? If so, fret not! All is not lost…