Every Thrusday I recap 9 mobile & tablet marketing news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
4- iPhone Users More Likely to Access Retail Content via Apps than Android Users
A look at how U.S. consumers accessed retail content via their mobile phones revealed various usage patterns across platforms. Nearly half of all smartphone owners used only their mobile browser to access retail content in September 2011, with 26% using just apps and 18% using a combination of access methods.
Apple iPhone users were more likely to access retail content via apps only (36%) when compared to Android users (24%).
While the debate rages on whether QR codes are a passing fad or a marketing phenomenon, those little suckers continue to pop up all over the place. From product packaging to retail signs and even to food, almost any surface in the universe seems fair game for a QR code.
However, if brands deploy QR codes merely to claim they are using the latest social media marketing tool, then QR codes are doomed to fall in the “fad” bin, never to realize their full potential. The task for marketers is to use this interactive tool to deliver useful and meaningful experiences to their users.
The positive metrics for engagement in magazines consumed with mobile devices, especially compared with desktop computers, should give publishers pause to consider the unthinkable, writes Steve Smith. Perhaps all the money spent pumping content on to the Web was feeding an addiction “to something we really didn’t enjoy all that much.” Speakers on an OMMA Display panel seemed to agree that device-based Web browsing will increasingly influence perceptions of the effectiveness of “impression-based” ad rates.