A look at two recent local online ad spending forecasts and why they disagree by billions.
2- Local Digital Ad Revenues Up
6- Local Search Marketing: 6 tactics to take advantage of a search marketing category with less B2B competition
Mon, 06/27/2011 – 03:43 by Greg Sterling, i2G, via @gsterling
Verve Wireless is a San Diego CA-based mobile ad network consisting of approximately 1200 local media sites (mostly newspapers). The company’s network features both small business and national-local advertisers; and it has created and released the first of what will apparently be quarterly reports focused on local-mobile advertising and consumer behavior.
We’re in the business of helping our clients set up shop online. A new product we’re releasing in the coming week is one we hope will allow small local businesses to create sites optimized for local search, complete with analytics and monthly reporting. It’s our vision of the total package a local business needs to create a competitive, search and social friendly online presence with the expertise and infrastructure we’re in a unique position to offer. But there’s one critical element of a website we can’t provide: your domain name. We can, however, offer guidelines and recommendations for how to pick a domain name that supports your brand and goals as a community business.