A look at two recent local online ad spending forecasts and why they disagree by billions.
2- Social Media Spend to Exceed 5% of Digital Marketing Budgets within 3 Years
3- Local Digital Ad Revenues Up
5- Mobile Ad Outlook Revised Sharply Higher
Return on investment for mobile ad campaigns is growing steadily but still remains less than half that for desktop search, according to Efficient Frontier. But because of mobile’s developing potential, ad spending on the platform is projected to grow to $4.4 billion by 2015 from $1 billion this year, according to eMarketer, with mobile seen as a key in driving foot traffic to stores.
eMarketer, NOVEMBER 2, 2011
More marketers than ever believe their brands should be engaging with consumers on social networks—and advertising is an increasingly successful tool for doing so. As a result, worldwide social network ad revenueswill surpass $8 billion in 2012 and approach $10 billion by 2013.
Spending in the US will reach $3.9 billion next year, up from $2.74 billion in 2011. In 2013, US advertisers are expected to spend $4.81 billion on social network advertising, up 23.4% over 2012.
9- ZenithOptimedia Adspend Forecast Update Oct 2011
- Global ad expenditure forecast to grow 3.6% in 2011 after a modest slowdown in expenditure growth towards the end of the year
- Growth forecast for 2012 remains a reassuring 5.3%
- This picture is consistent with a history of ad market growth after many previous stock market shocks, assuming the world economy does not deteriorate dramatically
- Developing markets to increase their share of the global ad market from 31.0% in 2010 to 34.9% in 2013
- Internet the fastest-growing medium between 2010 and 2013 (14.6% a year)
- Television to contribute most new ad dollars (46% of total)