Every Monday I recap 9 social media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
1- Advisory Board Spotlight: Lauren Friese
3- Infographic – Social Media Is A Fad?
In a world which has seen Social Media infiltrate pretty much most aspects of our lives (hands up whose parents are on Facebook? I know my mum is), there are still some who feel Social media doesn’t have a place in business. They see it as a passing fad and one they’re hoping disappears sooner rather than later.
This is a little naïve, and we’re not the only ones who think so! At the basic level, companies have their own Facebook pages, LinkedIn profiles and Twitter accounts. If you’re not “buying in” to Social media, you can be pretty certain your competitors are or will before long.
note: Outrider is a long standing IAB Canada member, I am VP of IAB Canada.
The rise of social networks has reduced the number of degrees of separation between any two people, Facebook researchers say. It’s now possible to move from one person to another anywhere on the planet in an average of 4.74 friend-to-friend steps. “When considering even the most distant Facebook user in the Siberian tundra or the Peruvian rain forest, a friend of your friend probably knows a friend of their friend,” Facebook’s data-scientists wrote in a blog post.
Last week, Econsultancy released the 2011 version of their ‘State of Social’ report, first published in 2010. Conducted in September & October 2011 and recruited from Econsultancy readers, the survey asked 1,000 predominantly UK-based individuals working in either client or agency-side for their take on various aspects of social media, from levels of adoption in their organisation to how they measure success.
It’s a pretty comprehensive report and the majority of the results are split so that you can see client-side responses vs those from agencies. As we’ve seen ourselves in the past year, there has been an overall growth in the use of social media across the board, notably in use of Twitter, Facebook, LinkedIn and YouTube; an increasing number of companies putting strategies in place; and a clear recognition of the key role mobile and the use of smartphones is playing in accelerating the adoption of social media by consumers.
7- The Next Big Thing? Social Lead Curation
Google+ “is not a social network,” says Nikesh Arora, the company’s chief business officer. The platform is intended to add a social layer to Google’s other products, such as search, applications and YouTube, rather than to function as a standalone service, Arora says. “It’s not just about getting people together on one site and calling it a social network,” he says.