Every Thrusday I recap 9 mobile & tablet marketing news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
Thanks to a growing number of DIY tools, small to mid-sized businesses (SMBs) can now create mobile apps to promote products and services almost as easily as they can update a Facebook page. But how do you get these apps into the hands of customers? Where do you begin?
First off, unless SMBs are certain all of their customers are using the same phone type, it’s best to use a cross-platform creation tool so the app is accessible on all networks, extending the reach of the message.
Reader preference for tablet over print and the device’s rapidly growing presence provide a glimmer of hope for news publishers but also throw up obstacles, according to The Economist. Application development for tablets is prohibitively expensive for some, and it’s hard to gauge how many print readers are ready to switch to tablet and pay for digital content. It’s also unclear whether tablet aggregators, such as Flipboard, will help or harm publishers that produce content.
7- Mobile Ad Outlook Revised Sharply Higher
Return on investment for mobile ad campaigns is growing steadily but still remains less than half that for desktop search, according to Efficient Frontier. But because of mobile’s developing potential, ad spending on the platform is projected to grow to $4.4 billion by 2015 from $1 billion this year, according to eMarketer, with mobile seen as a key in driving foot traffic to stores.