Every Monday I recap 9 social media news items from the previous week that struck me as important, insightfull or surprising. They are articles I believe we should all have noticed on our radar so this post is my way of sharing these.
Google+ has opened the doors for business and brand pages.
In this article I show you how to set up your Google+ page and provide examples.
If you haven’t already created a personal Google+ profile for yourself, you’ll need to do that first (you cannot simply sign up a business page from the main Google+ signup screen)
Social scientists say Facebook is yielding a treasure trove of data that is fueling a wave of research on previously hard-to-study populations such as underage drinkers and extremist political groups. That boom is sparking concerns about the ethics of harvesting social data for research purposes. “I don’t think a lot of [users] had even thought about the fact that a researcher could be looking at their profiles,” a sociologist says.
The affluent demographic uses Facebook and other social networks, contrary to how they’re often portrayed. According to the September 2011 Affluent Barometer, 60% visit Facebook every month, spending almost five hours a week social networking. And though the affluent use Twitter less, they tweet longer. While older affluents still do most of their networking offline, the use of social media trends up among 18- to 29-year-old affluents, with 84% reporting Facebook use in the past 30 days.
6- Reality Check: It’s Not the Medium it’s the Message!
Mention YouTube and most people will picture cats playing piano. But among a certain type of small businessperson, the name conjures another image: Dollar signs.
Such entrepreneurs can often sound like brainwashed cult members — in a good way. For instance, Scott Imbrie, owner of Original Skateboards, a brand that has been built largely on its YouTube presence, says the platform is better for marketers than even Facebook. “YouTube is actually the biggest social media site,” he says. “It’s bigger than Facebook or Twitter.”
Is your small business “all in” with social media? New research shows incredible opportunity for small businesses.
Keep reading to discover why social media is changing small business for the better.
Six months ago, I highlighted many benefits of social media for small business, but several new research articles add urgency to this message.