Mediative has done a lot of online research over the years, using eye tracking technology, remote surveys, click mapping and face-to-face interviews to examine how people interact with web pages.
Location based marketing has become a critical component of digital marketing strategy. With that in mind, we wanted to examine how people interact with search results from Google Places listings to answer these questions:
I have been following the Location Based Services Industry for the last couple of months and something missing from my different interactions with industry players and analysts was “The big picture”. Every new player wants to be so special and different that they forget the need to be attached to an ecosystem to make the model viable for everyone.
I start my blog post with this question : What is really the LBS (Location Based Services) Ecosystem and what is the big picture?
I had the pleasure of interviewing Aaron Strout, half of the writing team (with Mike Schneider – you must call him Schneider Mike – no one calls him Mike Schneider), about their new book, Location Based Marketing For Dummies (amazon affiliate link). This is the hot and scary edge of what’s next in marketing. To me, this is where it all gets exciting. I shot a video interview with Aaron that covers some of what’s handled in this book. If you’re in marketing, and you’re trying to help companies find the new edge for 2012, I think this book is a big need.
Foursquare today announced that they registered their billionth checkin last week. For a two-and-a-half year old startup, that’s a hell of a lot of checkins. They apparently decided to skip the whole balloons and confetti thing for the billionth checkin, but they did release a video to mark the occasion. Created by designer Matt Healy, it shows a week’s worth of foursquare checkins all over the globe.
7- Over a quarter of American adults use mobile location-based services
Monopoly has always been my favorite board game. There’s something about the element of chance and the relatively simple gameplay that’s keep pulling me back in. That’s why the concept for a new game calledFoursquaropoly has me really excited. The idea is to buy the properties you visit in the real world. The more popular a place is, the more it costs. You earn money by “charging rent” to each foursquare user who checks in at a property you own. Each week, bills come due that you must pay in order to keep your purchased properties.
Foursquare has just gained its highest-profile user yet: President Barack Obama.
“The White House is now on Foursquare, a location-based social networking website, which is the latest way for you to engage with the administration,” The White House said on its blog. “There are over 10 million people already ‘checking in’ around the world, and now you’ll be able to discover ‘tips’ from the White House featuring the places President Obama has visited, what he did there, plus historical information and more.”