Monday October 24th – Last Week in Social Media: social media strategy primer, difference between b2b email and b2b social, twitter followers are existing customers, marketers still don’t get twitter, measure your results, what content drives interaction?, 10 things to include…
Tuesday October 25th – Paid marketing & media, what is that exactly?
Wednesday October 26th – Last Week in Traditional Media; consumer mags now accountable, how mags are adapting to mobile, proof of value, extinction timeline, publications set for more declines, DOOH expands, radio’s secret weapon, local newspapers how their ground
Thursday October 27th – Last Week in Mobile Marketing: DC comics reboots on mobile, mobile metrics now, tablet users devour internet, Quora on iPhone, 50% of Tweets from mobile, dreaming of an M-Christmas, engage smartphone users, smartphone audience growth
Friday October 28th – 9 Sales Strategies from recent news articles: how the remote workforce is changing, getting the sales appointment, show it don’t sell it, understand the digital ad scoreboard, move beyond benefits selling, 3-step approach