1- Interactive Marketing To Garner $77B By 2016
from MediaPost | Online Media Daily by Gavin O’Malley
By 2016, advertisers will spend $77 billion on interactive marketing — or as much as they do on TV today, according to a new report from Forrester Research. By then, search, display and mobile marketing will account for 35% of all ad spend.
2- Top 5 Reasons Why Customer Service is Avoiding the Social Media Wave
from The Social Customer by mpace101
OK, show of hands (and be honest, I can see you through your webcam), does your company provide social customer service through your actual customer service department?
from Six Pixels of Separation – Marketing and Communications Insights – By Mitch Joel at Twist Image by Mitch Joel
It’s easy to blame technology, Social Media and even Facebook when people do bad things. Please watch this: “Guns don’t kill people. People kill people.” I actually don’t believe that. I’d prefer a world without weapons. That being said, the Internet is neither good nor evil. It’s what people do with it that will make it good or evil. When the Internet first began its ascent into our daily lives, the skeptics would often say, “the Internet is nothing but porn and gambling.” The truth is that you get out of the Internet what you put into it. You can spend years reading, sharing and contributing to online channels without ever being faced with porn and gambling. It can just as easily be used for good (look at Kiva, Kickstarter, etc…), it’s when the people who do bad things use it to do more bad things that we tend to shine a light on the channel of communication instead of on the root of the problem. Flash mobs, text messaging and Twitter doesn’t create a platform for crime.
from SmartBrief on Leadership, JAY WOODRUFF, August 10, 2011, FastCompany
Innovation in Hollywood isn’t for the faint of heart. Meet Rich Ross, the outsider (from television, no less!) tugging Disney’s movie studio into the 21st century. [UPDATE: Now there’s even more tugging, following halted production on one of the first big franchises in his stable, “The Lone Ranger.”]
Rich Ross’s second summer as Disney’s studio chief was starting to look like a dud. He had been in the top job for 19 months, and movies that he’d green-lighted, rather than inherited, were beginning to hit theaters. The first one, a teen dramedy called Prom, had fallen flat a few weeks back, but now it was prime time, the main event, the first punch of a one-two summer combo–Pirates of the Caribbean 4: On Stranger Tidesand then Cars 2–that would shape the studio’s financial fate for the year. The Pirates 4 indicators were particularly discouraging. Disney executives were counting on big revenue from 3-D screens, but ticket sales in the U.S. for such films had been flagging all spring. The reviews had not been pretty: The closest Rolling Stone‘s Peter Travers had come to praise was to write that Pirates director Rob Marshall deserved credit “for polishing a giant turd.”
from Mashable | The Social Media GuideBusiness & Marketing by Laura Hampton
“Infographic” is a bit of a buzzword at the moment, but these colorful charts and illustrations have grown in popularity because they work — for businesses, for brands and for audiences. A quick web search will bring up a variety of infographics on just about any topic you can think of. As a visual communication device, infographics lend themselves to the representation of statistical data or explanation of complex relationships. But that’s not where their value ends. In fact, infographics can communicate just about anything, so long as it’s engaging, relevant and more compelling as an image than as pure text.
from Bruce Clay Blog by Virginia Nussey
We’re in the business of helping our clients set up shop online. A new product we’re releasing in the coming week is one we hope will allow small local businesses to create sites optimized for local search, complete with analytics and monthly reporting. It’s our vision of the total package a local business needs to create a competitive, search and social friendly online presence with the expertise and infrastructure we’re in a unique position to offer. But there’s one critical element of a website we can’t provide: your domain name. We can, however, offer guidelines and recommendations for how to pick a domain name that supports your brand and goals as a community business.
from Life In Yellow by Samuel Parent
For those who are not familiar with Mediative, we are a Yellow Pages Group company, a digital advertising and marketing solutions provider for national agencies and advertisers. We’re all about online marketing. This blog post is part of a series of texts that will provide an overview of online marketing and summarize the items discussed during the Yellow Pages Group seminar I led in June entitled “Harness the power of online marketing” (in french).
from Marketingsherpa Blog by Daniel Burstein
The internet has changed everything. Especially marketing. And with change comes new and interesting ideas and “rules.” But it turns out the old rules of marketing are still pretty good. Here’s some words of wisdom from the sages of a bygone marketing era for today’s marketer.
9- Businesses still don’t ‘get’ social media – and it’s 40-year-old marketing directors that are to blame
In the 1990s he was on top of the world. Ticketmaster estimates that every time one of their customers posts on Facebook that they’ve bought a ticket, their friends spend an additional $5.30 with the site. When last year’s Google conference was taking place, they tweeted the morning of the conference: “100 tickets left, 550 bucks a piece, use this promotion code”. 11 minutes later they tweeted, “Sold them, thank you.” That’s $55,000 in sales with one tweet in 11 minutes. E-commerce sales are expected to top $1.4 trillion by 2015. And IDC estimates that in five years, 10-15 per cent of total consumer spending in developed countries may go through sites such as Facebook.