1- Twitter Advertising: Four Marketers Test the New Ad Platform
from Social Media Today by MichaelLaskey
July 29, 2011 , Chris Brogan, via @isabellemathieu
In Google+, one of the main activities we perform is finding people of interest to follow. In this graphic to the left, I started following journalists and news professionals based on a great list that I found at Muck Rack (hat tip +Steve Garfield). This will prove to be great, because I’ll get to learn what they’re doing with Google+, figure out what has their attention, and also, it never hurts to know some reporters and journalists.
Image optimization is always neglected. Either images are totally writtern off or some other ways are found to do away with less of the images. Search Engines does not have images. It is just that we as blogger tend to over do things by stuffing our blogs with loads and loads of images, some of which can easily be done without. The point to not ehere is that, since images take up more bandwidth, use them judiciously.
Recently, the ComBlu team conducted a deep dive on the state of measurement in our industry. We looked back at online conversations over the last 18 months to glean any insights into the maturity and growth of social media measurement. No big surprises—the discipline is coming along slowly, but surely. Just a year ago, the conversations centered on the “what” and the topic of social media measurement in general. What do I measure, and is this really actionable? Six months later, we arrive at the “how.”Conversation volume decreases slightly, but the sophistication level goes up. How do I track and manage data from multiple platforms? I have more data than I know what to do with. How do I define ROI? Today, the conversation is in the “why” phase. Clearly, ROI has always been front and center of the measurement landscape, but now it’s as an equal. It’s time to ask the hard question—are we getting what we paid for?