We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… This post is part of a major update to a host of previous ones published in 2009 and 2010 on this blog.
What’s the situation really like in 2011? Traditional media are not dead – not yet at least. But many newcomers have made their entrance on the marketing landscape in the last 10-15 years. Let’s look at the situation with LinkedIn a bit:
Quick description : Who do you know? What’s in it for me?
Launched May 5th, 2003
- 100 millionprofils are published on LinkedIn
- The first million took 477 days to achieve
- The latest took 12 days (14 October 2009) (Jeff Weiner, CEO LinkedIn)
- There’s a new member every second
- They are spread across 200 countries, mostly in North America, India, Europe, Australia, Brazil, Argentina and South Africa
- 12 million daily unique visitors (Danny Brown)
- There were 7.5 million Americans on LinkedIn in May 2009 (comScore 2009/05)
- 2.5 million Canadians, 569 000 francophones use LinkedIn (comScore 2010/02)
- 44 million Americans (LinkedIn 2011/03/22)
- 56 million outside the US
- Brazil sees the strongest growth (+428% in the past year), followed by Mexico (+178%), India (+76%) and France (+72%)
- Website activity is between 8am and 4pm
- Mobile activity is between 5pm and 10pm
- People with a household income of $200k+ are 7x more likely to have over 150 connexions (Agent Wildfire)
- 61% men, 39% women
- 51% are between 25-34 years old, 16% between 35-54 years old, 7% over 54 years old, 26% are 18 and 24.
- The average age of American users is 44.3 (Pingdom)
- Senior managers of all Fortune 500 are users.
- 50% are decision makers in their companies
- Recruiters are 1 of every 20 profile on LinkedIn
- 997k teachers are present on LinkedIn (LinkedIn 2011/03/22)
- 1,030 chocolatier, 74 Elvis impersonators
- 80% of businesses use LinkedIn as a principal tool to find qualified and recommended employees this year (2009). LinkedIn just celebrated its 45-millionth user.
- 500 000 groups exist on LinkedIn, 1 000 new ones each day. (MediaPost)
- 450M page views by 560,000 users weekly
- 41% use it for networking and marketing
- 70% use it to look for a new job
- 80% use it search for new employees
- 17.8M members of groups (LinkedIn 2011/03/22)
- 1.5M new members weekly
- LinkedIn is the #1 highest valued social tool for marketers (26%) followed by Facebook (23%) and Twitter (17%) (Unisfair).
- 8% of American buyers consult LinkedIn weekly (ForeSee Results 2010)
- 78% of SMB marketers use LinkedIn (Social Media Marketing Industry Report 2010)
- 59% of businesses search for candidates on LinkedIn before hiring- (The Creative Groupe / USA Today mars 2010/03)
- EBay, Campbell’s, Apple, Cisco and Amazon.com have more the most employees on LinkedIn worldwide in 2011. (LinkedIn 2011/03/22)
- 73 of the Fortune 100 use LinkedIn to recruite.
- The service sector is the most present with 20% of all profiles, 9% in Finance and 9% in high technology
While you’re waiting for my future posts on other media’s performance indicators, please consult my previous posts:
- Traditional media performance indicators (20 January 2010)
- Wikipedia, by the numbers (28 January 2011)
- Performance Indicators : Newspapers (15 March 2011)
- Performance Indicators : Magazines (1 April 2011)
- Performance Indicators : Television (12 April 2011)
- Performance Indicators : Radio (26 April 2011)
- Performance Indicators : Online Gaming (10 May 2011)
- Performance Indicators : Internet (24 May 2011)
- Performance Indicators : Facebook (21 June 2011)
- Performance Indicators : Twitter (5 July 2011)
- Performance Indicators : Foursquare (2 August 2011)