Steve reviews the biggest changes in social media over the past 12 months. He also shares the latest social media trends and gives tips on what businesses should focus on in the future. Be sure to check out the takeaways below after you watch the video.
I’m often flooded with ideas for content and services first thing in the morning. It’s as if the rejuvenation of sleep allows me to clear the channel to my Higher Power and receive the divine inspiration that’s always beneath the surface (but I’m sometimes too caught up in other things to notice).
The challenge? I usually feel like I “should” (warning bell) be spending my early morning, highly creative, clear thinking time on client projects. Isn’t being of service to them my highest priority? After all, without clients, where would I be?
Less than a third (29 percent) of firms have warned their staff about the risk associated with social networks, says Netgear. Research by the networking equipment manufacturer revealed nearly half (47 percent) of all organisations surveyed use social networks to interact with customers while 59 percent said their staff use Facebook, Twitter and other social media sites to converse with colleagues. However, only 42 percent actively encourage employees to regularly update their security settings, and more than half (52 percent) admit to not having updated their security settings in the past six months
The 200 millionth Tweep signed up for a Twitter account, and to commemorate the occasion we bring you this infographic tracing the history of the platform that led up to that mind-boggling number. If that 200 millionth Twitterer figure impresses you, get a load of the biggest number on this infographic: 350 billion tweets delivered each day.
5- 20 Examples of Great Facebook Pages
Posted by Eric Vreeland, Fri, Mar 04, 2011, HubSpot Blog, via @PublicityGuru
Marketers are becoming more and more interested in measuring the ROI of social media. According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. This makes measuring the effects of these marketing efforts even more important.
Up to this point the top metric for social marketing success was site traffic, but more and more focus has been given to other values such as fans / followers and positive buzz.
As I promised on Saturday night, I have finished updating my Google+ membership model with new data and re-estimated the Google+ user base. My surname-based analysis shows that the number of Google+ users worldwide reached 7.3 million yesterday (July 10) – up from 1.7 million users on July 4th. That is a 350% increase in six days. The userbase is growing so quickly that it is challenging for me to keep up, since the number of users of any given surname (even the rare ones I am tracking) seems to be climbing every day.
While Google is yet to provide an official API for Google+, enterprising developers have taken matters into their own hands with everything from a statistics service to a media player plugin already available for the nascent social project. Now comes an unofficial solution for something a lot of users have been hoping would arrive – RSS feeds.