2- As Media Habits Evolve, Yellow Pages and Search Engines Firmly Established As Go-To Sources for Consumers Shopping Locally
BERKELEY HEIGHTS, N.J., June 13, 2011, PR Newswire, via @BundlePost
Survey Shows Consumers Consult 2 to 3 Sources of Local Information, Demonstrating That An Integrated Advertising Approach Is Best for Local Businesses. 8 Out of 10 Yellow Pages Searches Result in a Purchase or Purchase Intent; Total Estimated 16.6 Billion Lookups/Searches. Consumers Trust Yellow Pages Most
Do robots and Twitter make you nervous? Growing old is what you’re really afraid of. In movies, on television, and in books, robots are stalking the land, scanning for human victims. The technology we depend on is going awry. Our civilization is going up in flames.
4- Rethinking the Marketing Mix from the Customer’s Perspective
Posted March 3, 2011 by Beth Harte, The Customer Collective, via @marketingwizdom
Dumping the marketing mix is tough. It’s like replacing well-worn shoes or pair of jeans. When something is comfortable, it makes it even more difficult to toss it aside for something new that could take years to break in to the point of comfort.
However, we are at a point where we need discomfort becausecomfortable is not working.
Does Marketing and Communications change fast enough to keep pace with consumers?
It’s becoming more difficult and brands are falling behind (in short, no… Marketing is not keeping pace). We need to face one cold, hard truth (and then figure out what to do about it): this is the first time in our civilization where consumers are more advanced (in terms of both technology and how they are communicating) than the Marketers. Prior to all of this connectivity (and yes, Social Media plays a big role in this development), Marketers led the way by creating and producing messages that no individual consumer could have ever conjured up, but things have changed.
With social media now a mainstream activity — after all, nearly 700 million users are on Facebook, 300 million users are on Twitter, 61.4% of global internet users are managing online profiles, and millions of other users are engaging online across thousands of social platforms — it’s imperative that a business have a functional social media plan. Indeed, social media is useful in at least six parts of your company’s functions: sales, marketing & public relations, customer service, research & development, human resources, and executives & management. All in all, it sounds really lovely. Businesses pounce on the opportunity to integrate social media plans in their regular activities, but in many cases, they fall short.
Carman Allison | June 22, 2011, Canadian Grocer, via @NielsenCanada
Happy new year! I bet it’s been a while since you heard that one. Regardless that we’re four months into the year, there are some interesting trends emerging. Some have been percolating for a while. Others are new. All of them will affect your business soon. Let’s begin:
9- How Much is Your User Generated Content Worth?
Social networking is bigger than ever before, and while a large proportion of its critics seem to be concentrating on privacy and ownership of user data, few seem to be concentrating on an equally alarming concern — ownership of user content. Unbeknown to most, the majority of social networks own the content you upload to them, and thus own the right to monetize it. In this infographic by MyCube they take a look at the huge amount of user generated content (UGC) that is uploaded, and try to figure out how much social networks are earning from it.