It’s common for consumers to click on an online ad, view a product and then postpone purchase until a couple of days later when they’ll go directly to the site and the conversion is made.
Furthermore, once an order is complete, that same customer could keep coming back to the site to make other purchases. And yet, measuring these instances of customer loyalty to optimise bids has often proven to be a problem for marketers.
4- SEO Tip 415:
June 6, Fraser Cain @keywordstrategy
You can give Google a login to your membership area to index your content behind a paywall.
5- The SEO periodic table (via Search Engine Land)
by Jeff Lancaster, June 4 2011, via
The SEO periodic table (via Search Engine Land).
6- How Social, Not Search, Can Retarget Ads
by Laurie Sullivan, Yesterday, 1:57 PM, via @eMarketer
Nuances in announcements, rather than the news itself, should make marketers sit up and take notice. For example, when IBM announced acquisitions related to marketing and advertising signaled that Big Blue would step heavily into online marketing and advertising services. Then on Tuesday came the news that SAP Ventures led a $20 millionventure capital investment round in the ad network OpenX, which includes AOL — and that the startup called Meteor had developed a suite of products to retarget ads based on social behavior and sharing, rather than search.
I like to think of SEO as being similar to farming. Not content farms, but actual farming. You plant some seeds, and if taken care of properly, you can reap the benefits of your labor. For most site owners, even if they’ve already reaped some of those benefits, there are five specific things they can do to help improve the results for their site if they haven’t already: incoming links, defining a site’s URL, Title tags, internal linking and analytics.
8- As Media Habits Evolve, Yellow Pages and Search Engines Firmly Established As Go-To Sources for Consumers Shopping Locally
BERKELEY HEIGHTS, N.J., June 13, 2011, PR Newswire, via @BundlePost
Survey Shows Consumers Consult 2 to 3 Sources of Local Information, Demonstrating That An Integrated Advertising Approach Is Best for Local Businesses. 8 Out of 10 Yellow Pages Searches Result in a Purchase or Purchase Intent; Total Estimated 16.6 Billion Lookups/Searches. Consumers Trust Yellow Pages Most
9- SEO Tip 93:
by Fraser Cain, June 22nd, 2011, via @keywordstrategy
If you see a Twitter user following and then unfollowing you each day. It’s not personal, it’s a bot used to boost stats.