1- In the U.S., Tablets are TV Buddies while eReaders Make Great Bedfellows Where are you using yours?
Nielsen Wire, May 19, 2011 via @NielsenWire
The Nielsen Company’s most recent research on mobile connected devices sheds new light on how consumers are using their tablets, eReaders and smartphones – and where they are using them, too. According to Nielsen’s recent survey of nearly 12,000 connected device owners:
5- Reasons Mobile Video Ads Outperform Online Video Ads
MAY 11, 2011, eMarketer, via @Mediative
As smartphones become the norm and mobile internet access a part of everyday life, mobile habits are changing and online activities are growing more popular. Search, one of the top online activities overall, is becoming more important on mobile for both users and advertisers. eMarketer estimates that mobile search ad spending will make up 27% of the US mobile ad market this year, rising to 34% by 2014.
note – I work for Mediative
7- 3 Ideas for Selling Homes with Mobile Marketing
According to Borrell Associates latest industry paper, 2011 Real Estate Advertising Outlook: Mobile and Social Media Benefit Most from Rebound, 35% of real estate –related businesses say they have been pitched a mobile-based advertising campaign, and 17% of real estate-related businesses have used mobile as part of a marketing campaign. Interest is rising, as 47% of this group says they are likely or somewhat likely to engage in mobile marketing in 2011.
Gartner’s mobile market report says 428 million mobile devices were sold in the first quarter of 2011, representing a 19% increase year-over-year. A lot of that growth is due to smartphone sales, which were at 100.7 million, a 85% year-over-year increase.