The rise and rise of Facebook is producing a scramble by marketers and companies to leverage its huge global database and traffic.
2- Thinking about people as consumers immediately dehumanizes them and makes it harder to empathize.
Why is the business blog not given the marketing attention it deserves? In an age of shiny new toys such as social media marketing and Facebook it is often overlooked as being slightly dowdy and just a touch unattractive.
4- Les experts québécois du web se déplacent à Ottawa
5- Paper Cuts: Big Newspaper Chains Still Hurting
Ecommerce video has been a fast-growing feature on online retail sites over the past year. Retailers are quickly finding that adding product video to their sites increases conversions, but ecommerce video is still maturing as they continue to discover best practices.
Big Business <3 Social Media Forever: In this guest post by Tracy Falke of Freestyle Interactive, the topic of integrating social media into large business is discussed, along with the uncertainties these businesses face with what might happen to their brands. Tracy talks creating a strong foundation for social media using basic marketing and PR objectives with a little bit of social and SEO savvy.
The process of hiring a Marketing agency feels old… and somewhat broken.
What used to be an experience about finding a true, valuable partner (someone who will sit there with the brand managers in the darkest of nights trying to get the brand just right) has morphed into a vendor/supplier type of relationship. Yes, there are some exceptions, but we live in a world where a Chief Marketing Officer’s lifespan is under two years long and it’s not a much better track record for the average agency either.
As a consumer, you are blasted with the same request over and over: “Follow Us on Twitter, Like Us on Facebook.” Why should I? What’s in it for me? These are questions of which a significant number of businesses cannot genuinely answer.
11- Astral blogue pour les professionnels
Astral TVPlus lance un blogue consacré aux annonceurs et aux planificateurs médias, qui met de l’avant la programmation de ses chaînes spécialisées et son expertise en recherche et en créativité média.