Hard Rock Cafe Pittsburgh

Last September 2012, my dad visited Pittsburgh, Steel City, on business. He was invited to a diner at the Hard Rock Cafe Pittsburgh and he brought me back a t-shirt for my collection. Continue reading

Last September 2012, my dad visited Pittsburgh, Steel City, on business. He was invited to a diner at the Hard Rock Cafe Pittsburgh and he brought me back a t-shirt for my collection. Continue reading

In 2013 IAB Canada overhauled its educational program consisting of five tried and true courses. But we didn’t stop at a simple update of he presented stats, trends and latest how-to’s. We involved a peer review of each course, and adopted an online learning platform to allow us to go a few extra miles. Continue reading

This 7th overseas virtual trip takes mainly in Asia with some Africa and South America for good measure. As with my other overseas trips, this is mainly for the new city badges and leveling up my expertise badges. Continue reading

Two weeks ago I started this 3-part series about Google Reader’s imminent closure with how an RSS reader allows me to plow through large volumes of news articles and blog posts, as I categorize them into topics relevant to me. I continued last week with how I actually get through all my reading material daily and share what’s important. Continue reading

Last week I started my 3-part series on how Google Reader’s imminent closure is forcing me out of my comfort zone, to re-evaluate what I do with it and what is available out there (hint: nothing impressive) so I don’t get caught with my shorts down come July 1st. I started outlining last week how an RSS reader allows me to plow through large volumes of news articles and blog posts, as I categorize them into topics relevant to me. Continue reading

I know there are many other RSS readers out there, but NONE come close to Google Reader quite unfortunately. This means I don’t just needs to switch to a different reader and adjust to a different layout, but that I need to find alternatives for a number of different uses I got out of it while saving tremendous amounts of time. Continue reading

The Hard Rock Cafe Orlando is located in between both parks and is actually accessible from within the Universal Studios park. We spent the first day at this park and had lunch at the Hard Rock Cafe Orlando which is, by far, the largest in the world. When the day was over, we walked over to the Hard Rock Hotel right next door – an upcoming course will present this fabulous location. Continue reading

IAB Canada has launched its first online training course for the Canadian digital marketing industry. This first course, Introduction to Online Media Buying, is targeted at newcomers to buying digital media working in advertising agencies. It is particularly well-suited for new hires and for experienced legacy media buyers who want to expand their expertise. Continue reading

This 2nd virtual trip through New England covers my Foursquare activities from September through December 2012 in New York, Vermont, Maine and New Hampshire. Continue reading

If your campaign objective is to deliver a rather complicated message, sometimes we use sequential messaging to deliver it in little pieces, one at a time. Through traditional media, these would be delivered sequentially over time assuming everyone consumes media similarly. For example, creative one would run for one or two weeks in print or television, followed by creative two for a similar period after that. Continue reading