Digital Media Sales Certification

Does your media sales team need digital training?

Do you work in traditional or digital media sales? Are there still any traditional-only media sales teams out there? Besides out of home that is? If you answered yes to any of these questions, then this post is for you.

digital media pricing models

Offline media pricing models explained

Offline media pricing models are quite limited. Each individual media offers up to four possible models.

digital media pricing models

Digital media pricing models explained

Digital media pricing models mimic offline pricing models to a large extent

RSS

What news & insight sources do I recommend in 2014?

I also get asked, which are my favorite news & insight sources, which are the best?

gazette home page takeover

Home page takeover – guaranteed or not?

Have you ever bought or sold a home page takeover on a cost per day (CPD) basis? What are the parameters around such deals? Essentially here we are talking about the permanent positioning of one or all ad formats on a website’s home page for a calendar day.

Mobile marketing doesn't matter

Mobile marketing doesn’t matter

What’s mobile? It is a very vague term encompassing a ton of portable marketing possibilities, or does it?

Why are digital ad spend studies in Canada not more frequent?

Why are digital ad spend studies in Canada not more frequent?

Why are digital ad spend studies in Canada not frequent? It’s an annual question that gets asked by most traditional (offline) media operators for several reasons.

Top 5 so far in 2014 on this blog

Top 5 so far in 2014 on this blog

Here are the top 5 articles published so far in 2014 on my blog in case you missed them.