Required RTB Tech knowledge for digital media sellers

Required RTB Tech knowledge for digital media sellers

This time we will explore another category of ad tech specifically tailored for the real-time bidding and programmatic media buying ecosystem: RTB Tech.

marketing lumascape 2014

Required Ad Tech knowledge for digital media sellers

Do you work in media sales, or more specifically in digital media sales? Whether it is your sole responsibility or part of it, you need a minimum amount of knowledge about the ad tech your company employs and that which your competitors and clients use. You also need an understanding of the other marketing related technologies, systems and tools used by your company, competition and clients to fully understand the opportunities at your fingertips and how clients really track what they measure.

marketing lumascape 2014

Required marketing tech knowledge for digital media sellers

Do you work in media sales, or more specifically in digital media sales? Whether it is your sole responsibility or part of it, you need a minimum amount of knowledge about the ad tech and marketing tech your company employs and that which your competitors and clients use. You also need an understanding of the other marketing related technologies, systems and tools used by your company, competition and clients to fully understand the opportunities at your fingertips and how clients really track what they measure.

Calculating Media Math

Calculating Media Math

Part of what I do for a living is teaching several different courses for IAB Canada. A few of these have a segment specifically dedicated to media math such as our Introduction to Online Media Buying (online training) and our Digital Media Sales in-person course.

Mobile marketing in Canada in 2014

Mobile marketing in Canada in 2014

Last December 4th took place a half day training session on mobile marketing. I performed this on behalf of IAB Canada. This article briefly summarises the highlights of that training. Mobile marketing in context Mobile marketing in Canada is not so different from overall digital marketing, as digital marketing can be from traditional marketing. What […]