Are you interested in getting custom training for your team or company in any facet of digital marketing or advertising? I could be who you are looking for.
Context is not just screens. “Context” includes much more than screens. What most people call screens, I call platforms. They are one of 3 dimensions of my model that are relevant to “context”: platforms, environments and targeting.
This is it! Mobile is here! The year of mobile! Yeah yeah, I know, for the 8th year in a row (or more).
At every speaking opportunity I have, a conference or training session, I always try to get the audience to believe me when I ask them to go ahead and ask me questions now or later – I like to address them, at any time.
If you’ve ever bothered to ask your sales rep, or if you’ve attended any of my digital marketing training in the past 5 years, you are aware that similarly-named behavioral data definitions vary wildly
In order to perform, banner ads, of any size, need to be properly aligned in their 5 dimensions with the advertisers’ campaign objective and success metric – AND you need good creative to deliver the right message.
During our last visit to the Hard Rock Cafe Niagara Falls ON, I noticed an addition called Hard Rock Club. You should know that the Hard Rock Cafe Niagara Falls is apart from the other restaurants – it doesn’t participate in the rewards program for example.
Did you know that I maintain a digital marketing communications events calendar on my site?