gazette home page takeover

Home page takeover – guaranteed or not?

Have you ever bought or sold a home page takeover on a cost per day (CPD) basis? What are the parameters around such deals? Essentially here we are talking about the permanent positioning of one or all ad formats on a website’s home page for a calendar day.

Mobile marketing doesn't matter

Mobile marketing doesn’t matter

What’s mobile? It is a very vague term encompassing a ton of portable marketing possibilities, or does it?

Why are digital ad spend studies in Canada not more frequent?

Why are digital ad spend studies in Canada not more frequent?

Why are digital ad spend studies in Canada not frequent? It’s an annual question that gets asked by most traditional (offline) media operators for several reasons.

Top 5 so far in 2014 on this blog

Top 5 so far in 2014 on this blog

Here are the top 5 articles published so far in 2014 on my blog in case you missed them.

Are you ready for Canada’s Anti-Spam Legislation next week?

Are you ready for Canada’s Anti-Spam Legislation next week?

Much has been said and distributed about CASL / Bill C-28 / Canada’s Anti-Spam Legislation which finally comes into effect on July 1st. Are you ready?

what's your objective?

You don’t have the right objective

In digital, that objective will be a variant of one of these three objective types: 1- branding-awareness (association, appreciation), 2- branding-persuasion (engagement , interactive, intent to buy, consumer attitudes and brand attributes) or 3- direct response (sales, conversions, leads, sign ups, downloads…).

Branding or Direct Response?

What’s your objective? No, really, do you know?

What’s your objective? The ultimate question it seems where marketing campaigns, be they paid or owned, are concerned. Rather, not your objective, but your client’s campaign’s or marketing offensive’ objective.

auto-posting

Required social sharing tech know-how for digital sales people

This entry is part 8 of 8 in the series Media Sales Tech

This particular type of tool, also called auto posting tools, is for the more advanced users out there who, as with everything else I’ve shared so far, need to save time wherever possible.