Industry events September

Industry events not to miss in September

Wondering which industry events your should not miss in September? Here the most of the events coming up this month you may not know about, or have forgotten to buy your tickets for! 34 major events and training sessions in marketing, communications and digital advertising in Montreal, Toronto, New York  and elsewhere throughout September. Please note that events […]

Industry events August

Industry events not to miss in August

Wondering which industry events your should not miss in August? Here the most of the events coming up this month you may not know about, or have forgotten to buy your tickets for!

industry events july

Industry events not to miss in July

Wondering which industry events your should not miss in July? Here the most of the events coming up this month you may not know about, or have forgotten to buy your tickets for! 7 major events and training sessions in marketing, communications and digital advertising in Montreal, Toronto, New York  and elsewhere throughout July. Please note that events […]

Hard Rock Cafe Cleveland

The Hard Rock Cafe Cleveland was established on July 2 1998 and is located in Tower City in the heart of downtown (which isn’t very big). It is on 2 levels.

Industry events June

Industry events not to miss in June

Wondering which industry events your should not miss in June? Here the most of the events coming up this month you may not know about, or have forgotten to buy your tickets for!

6 dimensions of earned marketing PROMO

Earned marketing made simple – INFOGRAPHIC

This entry is part 4 of 4 in the series Dimensions of POE

There are 6 dimensions in earned marketing. Earned marketing, like owned marketing, is not media. Earned marketing cannot be paid for like media, nor can it be controlled by the brand like owned marketing.

Hard Rock Cafe Four Winds

Hard Rock Cafe Four Winds

The Hard Rock Cafe Four Winds opened July 11th 2012 and regularly presents concerts. Foreigner was playing there a few nights later.

6 dimensions of owned marketing promo

The marketer’s new digital toolkit – INFOGRAPHIC

This entry is part 1 of 4 in the series Dimensions of POE

There are 6 dimensions in owned marketing. You’ve likely heard of owned media, but really, this is not media, it is marketing. In the past, owned marketing has been called “below the line marketing”. That is, all marketing activities that specifically are not media.

Industry events not to miss in May

60+ major events and training sessions in marketing, communications and digital advertising in Montreal, Toronto, New York, Chicaco, Vancouver and elsewhere throughout May.

8 Dimensions of paid media PROMO

How to easily navigate online advertising – INFOGRAPHIC

This entry is part 3 of 4 in the series Dimensions of POE

There are 8 dimensions in paid marketing or media if you prefer. Out of the 3 types of marketing – paid, owned and earned – paid is the only one that is in fact media or advertising.