Do you work in traditional or digital media sales? Are there still any traditional-only media sales teams out there? Besides out of home that is? If you answered yes to any of these questions, then this post is for you.
I visited the Hard Rock Casino Vancouver last February 2014 when I was there for a week teaching several courses. I took the SkyTrain to the Braid station where I took a $10 cab ride and visited the brand new casino which had just opened on December 2013.
Offline media pricing models are quite limited. Each individual media offers up to four possible models.
Digital media pricing models mimic offline pricing models to a large extent
I also get asked, which are my favorite news & insight sources, which are the best?
Have you ever bought or sold a home page takeover on a cost per day (CPD) basis? What are the parameters around such deals? Essentially here we are talking about the permanent positioning of one or all ad formats on a website’s home page for a calendar day.
In September of 2013, my friend Julie took a 3 week trip through China and visited the Hard Rock Casino Macau which opened June 1st, 2009. She didn’t play in the casino, but did take a few nice photos.
What’s mobile? It is a very vague term encompassing a ton of portable marketing possibilities, or does it?
Why are digital ad spend studies in Canada not frequent? It’s an annual question that gets asked by most traditional (offline) media operators for several reasons.