While not the worst marketing crime to be committed online and through social media, it clearly demonstrates an old way of doing things with new tools.
I’m tempted to rate this one the very worst, but let’s agree it’s among the very worst. Paying for followers, traffic or even likes is a total waste of money – there is absolutely no return on this investment.
Landing pages are a must in digital marketing. Where an ad of some kind has attracted a user’s attention and piqued their interest, the landing page is supposed to pick up where the ad left off and encourages the user on a buying journey.
I visited the Hard Rock Cafe Atlanta with my girlfriend back in January 1996, almost 20 years ago!
As digital is measureable and can be tracked in real time, you can easily perform tests with 2 or more versions of your digital efforts to identify the best performing option.
Always ensure every piece of marketing content is relevant to your audience by either being useful or entertaining.
Your online goals should be clear and quantifiable so that you can measure your success against them at all times.
While I don’t propose your business should have separate offline and online strategies, your overall business strategy should be completely re-evaluated in light of your digital objectives and assets to ensure every effort works in the same direction.
The Hard Rock Cafe Paris was opened on November 24th 1991 and is near the Opera Garnier (walking distance). It has two stories.
It is a little too late for me to avoid this digital marketing mistake for my own brand Titan Interactive