industry events may

Industry events not to miss in May

60+ major events and training sessions in marketing, communications and digital advertising in Montreal, Toronto, New York, Chicaco, Vancouver and elsewhere throughout May.

8 Dimensions of paid media PROMO

How to easily navigate online advertising – INFOGRAPHIC

This entry is part 2 of 2 in the series Dimensions of POE

There are 8 dimensions in paid marketing or media if you prefer. Out of the 3 types of marketing – paid, owned and earned – paid is the only one that is in fact media or advertising.

Hard Rock Cafe Florence

Hard Rock Cafe Florence

My sister visited Florence in the 1990s and brought back a t-shirt for my collection. However, back then, the Hard Rock Cafe Florence was not an official Hard Rock Cafe (there are a few of those). It has since closed and a real one now resides in the city.

20 Dimensions of paid, owned & earned marketing

20 dimensions of paid, owned & earned marketing

This entry is part 1 of 2 in the series Dimensions of POE

You have undoubtable heard or read about paid, owned & earned marketing over the past few years. I’ve published on this topic quite a few times in 2011 (Paid Marketing, Owned Marketing) and earlier last year.

industry events april

Industry events not to miss in April

Wondering which industry events your should not miss in April? Here the most of the events coming up this month you may not know about, or have forgotten to buy your tickets for!

Programmatic - problematic for publishers

Programmatic – problematic for publishers

Media bought programmatically, or in an automated way is now unavoidable for most advertising agencies and advertisers. It is also part of the publisher’s landscape to some extent. Are there only benefits to programmatic buying? No, there are actually quite a few serious problems that face publishers specifically.

HRC Detroit

Hard Rock Cafe Detroit

The Hard Rock Cafe Detroit looks like a garage, as an hommage to garage bands. Much of the decor is centered on Kiss but there’s also a lot of David Bowie, Alice Cooper and Stevie Wonder.

ad-targeting-depend-on-campaign-objective

Is ad targeting dependent on campaign objective?

Does ad targeting depend on your campaign’s objective? You may have seen my recent post on KPIs depending on your campaign’s objective. Can we make the same case for ad targeting as we made for KPIs? Campaign objectives As I wrote in my previous blog post, campaign objectives, in the digital world come in three […]

Industry-events-March

Industry events not to miss in March

Wondering which industry events your should not miss in March? Here the most of the events coming up this month you may not know about, or have forgotten to buy your tickets for!

Hard Rock Cafe Dallas

My father visited the Hard Rock Cafe Dallas at least 20 years ago – I still have the T-Shirt he brought back for me in its original location.