At every speaking opportunity I have, a conference or training session, I always try to get the audience to believe me when I ask them to go ahead and ask me questions now or later – I like to address them, at any time.
If you’ve ever bothered to ask your sales rep, or if you’ve attended any of my digital marketing training in the past 5 years, you are aware that similarly-named behavioral data definitions vary wildly
In order to perform, banner ads, of any size, need to be properly aligned in their 5 dimensions with the advertisers’ campaign objective and success metric – AND you need good creative to deliver the right message.
During our last visit to the Hard Rock Cafe Niagara Falls ON, I noticed an addition called Hard Rock Club. You should know that the Hard Rock Cafe Niagara Falls is apart from the other restaurants – it doesn’t participate in the rewards program for example.
Did you know that I maintain a digital marketing communications events calendar on my site?
I can help you understand any and all digital marketing communications disciplines and tactics.
This post will address these more advanced media pricing models.
Do you work in traditional or digital media sales? Are there still any traditional-only media sales teams out there? Besides out of home that is? If you answered yes to any of these questions, then this post is for you.
I visited the Hard Rock Casino Vancouver last February 2014 when I was there for a week teaching several courses. I took the SkyTrain to the Braid station where I took a $10 cab ride and visited the brand new casino which had just opened on December 2013.