I also get asked, which are my favorite news & insight sources, which are the best?
Have you ever bought or sold a home page takeover on a cost per day (CPD) basis? What are the parameters around such deals? Essentially here we are talking about the permanent positioning of one or all ad formats on a website’s home page for a calendar day.
In September of 2013, my friend Julie took a 3 week trip through China and visited the Hard Rock Casino Macau which opened June 1st, 2009. She didn’t play in the casino, but did take a few nice photos.
What’s mobile? It is a very vague term encompassing a ton of portable marketing possibilities, or does it?
Why are digital ad spend studies in Canada not frequent? It’s an annual question that gets asked by most traditional (offline) media operators for several reasons.
Here are the top 5 articles published so far in 2014 on my blog in case you missed them.
Much has been said and distributed about CASL / Bill C-28 / Canada’s Anti-Spam Legislation which finally comes into effect on July 1st. Are you ready?
This was our 3rd visit to the Hard Rock Cafe Niagara Falls Ontario, in Canada. Like last time in 2007, we ate there. The Hard Rock Cafe Niagara Falls ON opened on December 9, 1996. It with the Hard Rock Cafe Toronto, are the only two currently open in Canada. There is now also a Hard Rock Casino in Vancouver which I will be visiting shortly. The Hard Rock Cafe Niagara Falls ON is franchised and doesn’t participate in the points or rewards programs.
In digital, that objective will be a variant of one of these three objective types: 1- branding-awareness (association, appreciation), 2- branding-persuasion (engagement , interactive, intent to buy, consumer attitudes and brand attributes) or 3- direct response (sales, conversions, leads, sign ups, downloads…).
What’s your objective? The ultimate question it seems where marketing campaigns, be they paid or owned, are concerned. Rather, not your objective, but your client’s campaign’s or marketing offensive’ objective.