40 new events added to my industry calendar

40 new events added to my industry calendar

Did you know that I maintain a digital marketing communications events calendar on my site?

Samuel Parent

What can I do for you?

I can help you understand any and all digital marketing communications disciplines and tactics.

digital media pricing models

What are advanced media pricing models?

This post will address these more advanced media pricing models.

Digital Media Sales Certification

Does your media sales team need digital training?

Do you work in traditional or digital media sales? Are there still any traditional-only media sales teams out there? Besides out of home that is? If you answered yes to any of these questions, then this post is for you.

digital media pricing models

Offline media pricing models explained

Offline media pricing models are quite limited. Each individual media offers up to four possible models.

digital media pricing models

Digital media pricing models explained

Digital media pricing models mimic offline pricing models to a large extent


What news & insight sources do I recommend in 2014?

I also get asked, which are my favorite news & insight sources, which are the best?

gazette home page takeover

Home page takeover – guaranteed or not?

Have you ever bought or sold a home page takeover on a cost per day (CPD) basis? What are the parameters around such deals? Essentially here we are talking about the permanent positioning of one or all ad formats on a website’s home page for a calendar day.