May
10
Hard Rock Cafe Pittsburgh
Last September 2012, my dad visited Pittsburgh, Steel City, on business. He was invited to a diner at the Hard Rock Cafe Pittsburgh and he brought me back a t-shirt for my collection. Continue reading
Apr
23
IAB Canada’s new educational method
In 2013 IAB Canada overhauled its educational program consisting of five tried and true courses. But we didn’t stop at a simple update of he presented stats, trends and latest how-to’s. We involved a peer review of each course, and adopted an online learning platform to allow us to go a few extra miles. Continue reading
Apr
19
7th overseas virtual trip
This 7th overseas virtual trip takes mainly in Asia with some Africa and South America for good measure. As with my other overseas trips, this is mainly for the new city badges and leveling up my expertise badges. Continue reading
Apr
18
Searching for alternatives…: Google Reader is dead pt.3
Two weeks ago I started this 3-part series about Google Reader’s imminent closure with how an RSS reader allows me to plow through large volumes of news articles and blog posts, as I categorize them into topics relevant to me. I continued last week with how I actually get through all my reading material daily and share what’s important. Continue reading
Apr
17
Reading & Sharing: Google Reader is dead pt.2
Last week I started my 3-part series on how Google Reader’s imminent closure is forcing me out of my comfort zone, to re-evaluate what I do with it and what is available out there (hint: nothing impressive) so I don’t get caught with my shorts down come July 1st. I started outlining last week how an RSS reader allows me to plow through large volumes of news articles and blog posts, as I categorize them into topics relevant to me. Continue reading
Apr
16
Google Reader is dead, long live Google Reader (I hope)
I know there are many other RSS readers out there, but NONE come close to Google Reader quite unfortunately. This means I don’t just needs to switch to a different reader and adjust to a different layout, but that I need to find alternatives for a number of different uses I got out of it while saving tremendous amounts of time. Continue reading
Apr
12
Hard Rock Cafe Orlando
The Hard Rock Cafe Orlando is located in between both parks and is actually accessible from within the Universal Studios park. We spent the first day at this park and had lunch at the Hard Rock Cafe Orlando which is, by far, the largest in the world. When the day was over, we walked over to the Hard Rock Hotel right next door – an upcoming course will present this fabulous location. Continue reading
Apr
09
NEW eLearning training now available from IAB Canada
IAB Canada has launched its first online training course for the Canadian digital marketing industry. This first course, Introduction to Online Media Buying, is targeted at newcomers to buying digital media working in advertising agencies. It is particularly well-suited for new hires and for experienced legacy media buyers who want to expand their expertise. Continue reading
Apr
05
2nd New England virtual trip
This 2nd virtual trip through New England covers my Foursquare activities from September through December 2012 in New York, Vermont, Maine and New Hampshire. Continue reading
Apr
02
When should you deliver a brand campaign as fast as possible?
If your campaign objective is to deliver a rather complicated message, sometimes we use sequential messaging to deliver it in little pieces, one at a time. Through traditional media, these would be delivered sequentially over time assuming everyone consumes media similarly. For example, creative one would run for one or two weeks in print or television, followed by creative two for a similar period after that. Continue reading