60+ major events and training sessions in marketing, communications and digital advertising in Montreal, Toronto, New York, Chicaco, Vancouver and elsewhere throughout May.
There are 8 dimensions in paid marketing or media if you prefer. Out of the 3 types of marketing – paid, owned and earned – paid is the only one that is in fact media or advertising.
My sister visited Florence in the 1990s and brought back a t-shirt for my collection. However, back then, the Hard Rock Cafe Florence was not an official Hard Rock Cafe (there are a few of those). It has since closed and a real one now resides in the city.
You have undoubtable heard or read about paid, owned & earned marketing over the past few years. I’ve published on this topic quite a few times in 2011 (Paid Marketing, Owned Marketing) and earlier last year.
Wondering which industry events your should not miss in April? Here the most of the events coming up this month you may not know about, or have forgotten to buy your tickets for!
Media bought programmatically, or in an automated way is now unavoidable for most advertising agencies and advertisers. It is also part of the publisher’s landscape to some extent. Are there only benefits to programmatic buying? No, there are actually quite a few serious problems that face publishers specifically.
The Hard Rock Cafe Detroit looks like a garage, as an hommage to garage bands. Much of the decor is centered on Kiss but there’s also a lot of David Bowie, Alice Cooper and Stevie Wonder.
Does ad targeting depend on your campaign’s objective? You may have seen my recent post on KPIs depending on your campaign’s objective. Can we make the same case for ad targeting as we made for KPIs? Campaign objectives As I wrote in my previous blog post, campaign objectives, in the digital world come in three […]
Wondering which industry events your should not miss in March? Here the most of the events coming up this month you may not know about, or have forgotten to buy your tickets for!