These are the top 10 Hard Rock Cafe posts on this blog so far (up to December 31st, 2014) according to their popularity (page views)
Having analyzed those predictions from many tens of such experts in digital marketing alone, each with their own very own specialization, I can with confidence present to you what I believe will be the top 5 digital marketing trends to watch in 2015.
Every year, I assemble here what experts from around the web have published as their 2014 reviews.
Here are the top 10 articles published in 2014 on my blog, according to their readership, in case you missed any of them.
How has media time spent changed in Canada in 2014? IAB Canada’s Canadian Media Usage Trends Study (CMUST) is the only Canadian study crossing all major media and combining each channel’s research audience currency of record, five currencies in all.
Are you on Facebook or Twitter while watching TV? Are you sharing comments about the program you’re watching or reading other people’s commentary? Have you ever searched for any brand information while watching television? How about your friends, family and colleagues? Is social media disruption the way television is planned and bought?
Ad viewability has been the buzz this past year. This topic often gets confused or bundled with the topic of display advertising fraud. You’ve undoubtedly read articles relating very high non-viewability indicating nearly half of your ad dollars are actually wasted – never seen by anyone.
I have personally visited 38 Hard Rock Cafe locations. My latest 2 were Hard Rock Casino Vancouver and Hard Rock Cafe Munich.
Location matters in mobile advertising. Everybody knows that, but how much does location matter in mobile? That’s a question up for debate. Ask anyone in the industry and you will receive very different answers to that question.